To generate the most meaningful buyer activity as quickly as possible, a home must be priced accurately based on the home itself, it’s neighborhood AND current market conditions. I use the very latest local listings and sales data to price your home fairly and competitively based on your specific goals.

My objective when listing your home is to elicit an almost romantic daydream, so that potential buyers feel excited and hopeful about the prospect of living there. To help craft that feeling, I will likely encourage you to make some intentional changes to the home’s presentation to best prepare it to be marketed.

I want to get as many eyeballs on your home as quickly as possible to better the chances of an offer that is deemed “highest and best.”

Thinking about selling your home to buy elsewhere? Together we will assess a few different strategies and decide which course of action makes the most sense based on your goals, market conditions, your budget and your timeline.

Selling steps

  • To kick this off, I will ask you all kinds of questions about your goals, your timeline, and the upgrades you’ve made to your home. I will set the expectations of what it will look like to work together…spoilers, FUN!

    I value education, white glove service, plan to informed of all my activities, as well as all developments related to the listing, so together, we can make decisions that results in a positive outcome- your property getting sold!

  • Cost Market Analysis (CMA):

    Think of a CMA as a detailed report that helps you understand how much your home could sell for in the current market. It's like a snapshot of similar homes in your area that have recently sold or are currently on the market. This analysis considers things like the size of your home, its features, and its location to give you an idea of what price range you can expect when selling your home.

    Punch List:

    A punch list is like a to-do list for your home before you sell it. It's a checklist of small repairs or improvements that can make your home more attractive to potential buyers. This might include things like fixing a leaky faucet, touching up paint, or replacing worn-out carpet. Completing items on the punch list can help your home look its best and may even increase its value.

    Net Sheet:

    Imagine a net sheet as a financial summary of selling your home. It shows you how much money you'll likely walk away with after paying off any outstanding mortgage balance, real estate agent fees, closing costs, and other expenses associated with selling your home. Essentially, it gives you a clear picture of the financial outcome of selling your home so you can plan accordingly.

  • Signing a listing agreement in real estate is important for sellers because it's like a contract that spells out exactly how we work together, here's why it's important:

    Protection: The listing agreement outlines the rights and responsibilities of both you and your real estate agent. It helps protect you by ensuring that the agent will work in your best interest to sell your home.

    Clear Expectations: By signing the agreement, you and your agent agree on important details like the listing price, the length of time the home will be on the market, and the agent's commission. This helps avoid misunderstandings later on.

    Marketing: The agreement gives me permission to market your home on your behalf. This includes advertising, showing the property to potential buyers, and handling negotiations.

    Legal Requirement: In Oregon a listing agreement is required by law before I can officially list your home for sale on the market.

    Overall, signing a listing agreement is an important step in the selling process because it sets the groundwork for our successful partnership!

  • My personal commitment is ensuring that your listing is shown in the best possible light and illicit an aspirational daydream for prospective buyers.

    I'll maximize the home’s market exposure so you attract as many qualified, motivated buyers as possible. I do this via a combination of the following: prepping your home to maximize it’s positive exposure, Open Houses, private showings, social media, digital media, print media, advertising, and more!

  • Item description
  • Ahead of listing your home, we will discuss what day to list the home and also if it makes sense to have an offer deadline. When an offer or offers are generated, I will contact you immediately. Together we will review every item in the offer so that you thoroughly understand what the buyers are asking for.

    After we have reviewed the offer,

    we will either:

    1) accept the offer;

    2) negotiate with a counteroffer;

    3) reject the offer on your behalf.

  • Now comes the critical period of the home selling process. I will be in close communication with the buyer’s agent and lender as well as our title and escrow team, ensuring important milestones are achieved and contract deadlines are met along the way.

    On most transactions, I utilize my team of Transaction Coordinators whose primary responsibilities are to help us watch your timelines and ensure all administrative paperwork is on schedule.

    From mutual acceptance to closing day, you can rest assured that my TC's and I are managing each milestone and ensuring deadlines are met.

    Along the way, I will work diligently to smooth out any bumps that might arise in our journey to closing.

  • When it's time for the final negotiated repairs before closing and then getting ready to move out if you haven't already, it can feel like the last leg of a marathon. Here's what you can expect:

    Final Negotiated Repairs: This is when any repairs or fixes agreed upon during negotiations are completed. It's like putting the final polish on your home before the new owners move in. I will help coordinate these repairs, making sure everything is in tip-top shape.

    Moving Out: If you haven't already started packing up, now's the time! Moving out can be both exciting and a bit emotional. You'll want to make sure you leave the home clean and in good condition for the new owners. It's like saying goodbye to an old friend while making way for new beginnings.

    Throughout this process, I will be there to guide you every step of the way, making sure everything goes smoothly and you're ready for the next chapter in your life.

  • As a seller, your signing appointment may happen as early as a week in advance of, or even the morning of, the closing date. I will be checking in often with the buyer’s lender, ensuring their loan documents reach escrow in time for a smooth and on-time closing.

    On closing day, documents are recorded with the County, proceeds are disbursed, and I will coordinate the key transfer to the buyers.

  • Recording the deed is like making it official that you've sold your house. Here's what happens:

    When you sell your home, you sign a bunch of paperwork, including a deed. This deed is a legal document that transfers ownership of the house to the buyer. Recording the deed means taking that document to the county recorder's office where they officially register it. It's like putting your name on the map as the new owner.

    Recording the deed is super important because it makes the sale of your house public record. It protects both you and the buyer by making sure everyone knows who legally owns the property. So, once it's recorded, you can rest easy knowing that your part in the home-selling journey is complete!

  • Money, Money, Money! This is where things get exciting! The buyer will bring a big ol' check or wire transfer for the purchase price of the house. Your mortgage lender, if you have one, will also be there to get their share. After everyone gets paid, you'll receive the remaining money from the sale. Cha-ching!

    Handing Over the Keys: Once all the paperwork is signed and the money has changed hands, it's time to hand over the keys to the new owners. It's like passing the torch to the next homeowners, wishing them all the best in their new abode.

    And just like that, you've closed the chapter on selling your home! Time to celebrate and start dreaming about your next adventure.

    I mean it when I say that once your Realtor, always your Realtor. I will gladly help you with whatever you need

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MARKETING your home

To tell the story of your home and maximize your homes exposure , I utilize everything from excellent photography, video, creative social media and physical assets, paid advertising, email newsletter, Open Houses, an individual property website and exclusive broker tours and networking.

I think this is where I shine and get to leverage my marketing experience to bring as much positive attention to your home as possible.

Comparative market analysis

Often referred to as a “CMA,” a Comparative Market Analysis is a detailed comprehensive report that I put together that collects data on recently sold homes that are similar to yours within a tight radius of your home (“comps”) .

We use the CMA to discuss the right strategy for selling your home, I like to invite an “if this, than that” type of discussion.

Getting Ready To list

Let’s sell your home for the highest offer and best terms! To do so, I may recommend some repairs or cosmetic upgrades for you to explore ahead of listing.

Strategic tweaks and improvements make a world of difference to a perspective buyers’ first impression of your home.

NET SHEET

This is a financial roadmap that helps you understand how much money you'll walk away with after selling your home. It lays out all the costs involved in selling your home, like commissions, closing fees, and taxes, and subtracts them from the sale price.

Then, it factors in any outstanding mortgage balance and other expenses to give you a clear picture of your net proceeds.

At The Agency, we know awards aren't everything, but we're proud of what we achieve together.


As we grow in top markets worldwide, teamwork and collaboration are key. This world-wide ethos helps our buyers and sellers reach more opportunities. When you work with one of us, you tap into our whole team's expertise and connections, boosting your chances of success.

  • Financial Times: One of The Americas’ Fastest-Growing Companies for 4 Years 

  • Ranked #18 on the 2023 RealTrends500 List 

  • Ranked #1 in RealTrends 

  • Top 50 U.S. Firms with a $2.5M Average Sales Price by Transaction 

  • Inc. 5000’s Fastest-Growing Private Companies in America for 7 Consecutive Years.

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Media Hits for The Agency per Day,
365 Days a Year

2,000

Press Placements for The Agency Annually

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Articles produced about The Agency each YEAR!